In charge of planning, communicating and giving art direction to the team to produce a 3d commercial for our client – Samsonite.
We started off planning on how we want the look and feel to portray as well as the branding strategy and message.
After, we filmed the product in a light and durable way and did 3d rendering for post production.

The commercial was featured on social media platform as well as a big tv screen in Korea.